Jane Sloan Media Librarian jsloan@rci.rutgers.edu June 2006

Research Resources: Subject Research Guides: Media Collections:
Advertising or Propaganda

This guide is a browsing aid to selected titles in the video/DVD collections at Rutgers Libraries. The most up-to-date, accurate, and complete information regarding the libraries' holdings is available only through IRIS, our online catalog.

2000 humour 2000

International collection of humorous TV advertisements.

1 videocassette (49 min.) :

DANA 1553

30 frames a second the WTO in Seattle 2000

A compelling first-person account by veteran cameraman Rustin Thompson, who covered the November 1999 WTO conference as an independent journalist. Thompson takes the viewer into the fray of tear gas, pepper spray and police abuse; behind the lines and inside the convention center and press rooms; and along the marches, sit-ins and demonstrations. The result is an impressionistic journal of a decisive week that exploded into a massive expression of freedom: of speech, of assembly and the press.

1 videocassette (ca. 75 min.) :

MEDIA 2-5337

:30 second democracy 1996

Provides a comparative history of political television advertising in the United States, Britain and Canada. Looks at how each of these countries has taken widely differing approaches to regulating political advertising on television.

1 videocassette (52 min.) :

MEDIA 2-3390

The 30-second president 1984

Examines the role of television advertising in American presidential elections.

1 videocassette (58 min.) :

MEDIA 2-531

42nd annual Clio Awards 2001

"This program presents the Clio gold winners for the year 2001"--Container.

1 videocassette (44 min.) :

DANA 1550

The Ad and the Id sex, death, and subliminal advertising 1992

Shows how advertisements employ powerful subliminal images to influence and motivate consumers to buy.

1 videocassette (30 min.) :

MEDIA 2-2242

Advertising & the end of the world 1998

Advertising as culture -- How far into the future can we think? -- Imagining a different future"Extensively illustrated with graphics and examples from commercial imagery, Advertising and the End of the World presents a compelling and accessible argument about consumerism and its impact on the earth's future."--Container.

1 videocassette (47 min.) :

MEDIA 2-3404

Al Jazeera voice of Arabia 2003

Founded in 1996, Al Jazeera was the first 24-hour news channel in the Arab world. This documentary, shot on location in Qatar goes behind the scenes of this Arab independent satellite TV channel. Combining news footage, excerpts from various Al Jazeera programs, and interviews with executives, anchors and journalists, the film explores the paradoxes that emerge between the apparent orthodoxy of Arab societies and the journalistic freedom flaunted by Al Jazeera in a dictatorial culture which does not know the meaning of dialogue.

1 videocassette (52 min.)

MEDIA 2-6854

The Atomic cafe 1993

Artfully culled from newsreel footage and government archives of the 1940s and 50s, this film serves up the dark side of Cold War America in all its fear and paranoia about the atomic bomb, and manages to blend this with a deep black humor.

1 videocassette (85 min.) :

DANA MEDIA MEDIA 1513 2-117 10-280

Barbie nation an unauthorized tour 1998

"Journeying from Barbie conventions to anti-Barbie demonstrations, from girls' play dates to Barbie web pages, Barbie Nation plumbs the international cult of the Barbie doll, telling the Barbie stories of diverse men, women and children. At the center of Barbie Nation is the story of Barbie creator and Mattel co-founder Ruth Handler"--Container.

1 videocassette (54 min.) :

MEDIA 2-5491

Behind the screens Hollywood goes hypercommercial 2000

This program examines the invasion of mainstream big-budget movies by advertising and marketing. Five leading scholars and a screenwriter discuss the consequences of an ever-accelerated concentration of media ownership and suggest that this continues to have profound effects on contemporary American cultural life.

1 videocassette (37 min.) :

MEDIA 2-5195

Beyond killing us softly the strength to resist : impact of media images on women and girls 2000

A documentary about the fight against the toxic and degrading messages to women and girls that dominate the media.

1 videocassettee (33 min., 54 sec.) :

DANA. MEDIA 1756 2-5553

The Black press soldiers without swords 1998

"Too long have others spoken for us". A History of African-American newspapers and journalism from the mid-19th century through the 20th century. With commentary by historians, newspaper cartoonists, journalists, and photojournalists, tells of the struggles against censorship, discrimination and for freedom of the press.

1 videocassette (86 min.) :

MEDIA 2-3705

British Airways an interview with Jim Harris, Director of Marketing 1985

John Quelch interviews Jim Harris, Director of Marketing for British Airways, on the airline's concept campaign strategies. The viewer learns that there are two vital series of advertisements involved. The first phase, known as "Manhattan landing" aims to establish British Airways as the "world's favorite airline." The second phase, "Supercare," explains why that is the case.

1 videocassette (10 min.) :

DANA 165

Burden of innocence 2003

Performer Note: Narrator : Will LymanIn recent years, media headlines have trumpeted the release of more than 100 longtime inmates who have been exonerated by DNA testing. But what happens to these wrongly accused inmates after the media spotlight turns elsewhere and they must attempt to rejoin a world far different from the one they left behind?

1 videocassette (60 min.)

MEDIA 2-6578

Bush's brain 2004

Karl Rove, the man known as "Bush's Brain", is the most powerful political figure America has never heard of, the brain behind the curtain of today's presidential politics. He is President George W. Bush's closest advisor, who almost single-handedly shaped the policies of our nation. The relationship between Karl Rove and President George W. Bush is one of the most unique political marriages in history. Feared and admired, Rove has raised a new and disturbing question for Americans: Who really runs the country?

1 videodisc (ca. 80 min.)

MEDIA 10-364

Buy me that too! a kids' survival guide to T.V. advertising 1992

Presents children with tips to keep in mind when watching T.V. commercials that advertise games and toys. Uses short interviews of children giving their opinions of commercials, and features clips from actual commercials, movies and video games, with tips for spotting deceptive ads.

1 videocassette (30 min.) :

MEDIA 2-2616

Calling the shots the advertising of alcohol 1982

Examines images used by advertisers to sell alcohol, telling how they show much more than merely what the consumer can buy. Points out how the dangers of drinking are disguised, how alcohol is linked to success, and how the needs of young people are played upon.

1 videocassette (27 min.) :

MEDIA D-267

Captive audience advertising invades the classroom 2003

Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on channel one -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stakeA compelling exposé of the transformation of classrooms, hallways, cafeterias and textbooks into advertising vehicles. Explores how education is short-changed and democracy at risk when schools become marketplaces and commercialism goes to the head of the class.

1 videodisc (45 min. + 40 min. additional footage) :

MEDIA 10-209

Clio Awards 40th anniversary reel 2000

Part 1. Muriel cigars -- Hamm's beer -- Alka Seltzer (3 adds) -- Black Label beer -- Timex -- Harpo -- Pepsodent -- Clairol hair color -- Mr. Clean -- Maxwell House coffee -- Kodak (3) -- Van Heusen shirts -- Volkswagen (2) -- Jamaica travel -- Mennen aftershave -- Levys bread -- Cracker Jacks -- Chevrolet -- Mustang automobile -- Campbell's soups -- Salada tea -- Noxzema shaving cream -- Benson & Hedges cigarettes -- Urban America, Inc. -- American Motors Rebel -- Qantas Airlines -- Prince spaghetti -- Olive soap (Japan) -- American Tourister luggage -- Sunday Times (Gt. Brit.) -- Coca Cola (2) -- MacDonalds -- Keep America Beautiful -- Vitalis (Mohamed Ali) -- Tryggo Hansa Insurance -- Scholl foot spray -- Life cereal -- Southern Airlines -- Bandaids -- Cinzano wine -- Visa -- BASF -- Fiat -- Federal Express-G.E. -- Dr. Pepper -- Sanyo -- Cockburns beer. Part 2. Wendy's hamburgers -- National light bulbs (2 adds, Japan) -- IBM computers -- Dr. Pepper -- Pils beer (H. Bogart) -- National batteries (Japan) -- British Airways -- Apple Computers -- Bud Light -- Sony TV -- California raisins -- Hamlet cigars -- Volvo (2) -- Du Pont -- Diet Pepsi (Michael J. Fox) -- Levi jeans (3) -- Energizer bunny -- Penn tennis balls -- Timex -- Pentel -- Banco do Brazil -- Honda Accord -- U.S. Health Care -- Carling Black label beer -- Apples -- Pepsi (3) -- Lexus -- Milk -- "Don't drink and drive" (2) -- Sony -- Coca cola (2) -- Visa gold -- Braathens safe (Norway) -- Jeep -- Norwegian Cruise lines -- "Got milk? -- Budweiser frogs -- Shellton Mosquite repellant (Italy) -- Time foto -- Nike shoes (5) -- Pioneer stereo -- Japp candy (Jamaica) -- Caesar's pizza -- No-smoking ad -- Pistachio nuts -- Nissan cup noodle -- Alka-Seltzer -- Miller beer -- Sonics basketball -- Weather channel -- Super noodles -- Animal placement -- Fox TV channelThis special 40th anniversary reel showcases award winning commercials from around the globe from the late 1950's through the '70s, including Alka-Seltzer's "Spicy meatball" and "Mama Mia," Life cereal's "Three brothers," Coca-Cola's "Mean Joe Green," American Tourister's "Gorilla," Timex' s "Watch on propeller," British Airways "Relaxez-vous," Muhammad Ali for Vitalis, Cool Whip's "anniversary waltz, Xerox's "Monks," and other classic commercials.

2 videocassettes (117 min.) :

DANA. DANA 1549 cassette 1 1549 cassette 2

Collateral damage 1991

This video closely examines the television news coverage of the Gulf War. Including analysis by communications experts such as Noam Chomsky, this work carries the viewer through pre-war, war, and post-war time periods, deconstructing the various aspects of mainstream media: the journalism, the advertising, and the visuals and graphics.

1 videocassette (59 min.) :

MEDIA 2-1859

Consuming images 1994

Explores how television, posters, and all types of advertisements have shaped our thoughts and expectations and created behavior patterns. Discusses how the media create images to sell products. Debates whether this is manipulative and trivializing, or if we are in an era where art and commerce have joined together. Have we become a democracy of passive consumers instead of active independent citizens? Bill Moyers discusses these questions with media experts Stuart Ewen, Neil Postman, and Mark Miller.

1 videocassette (60 min.) :

DANA MEDIA 351 2-933

Control room 2004

Performer Note: Joshua Rushing, Samir Khader, Hassan Ibrahim, Deema Khatib, Tom Mintier, David Shuster, Donald RumsfeldA chronicle which provides a rare window into the international perception of the Iraq War, courtesy of Al Jazeera, the Arab world's most popular news outlet. Criticized by Cabinet members and Pentagon officials for reporting with a pro-Iraqi bias, and strongly condemned for frequently airing civilian casualties as well as footage of American POW's, the station has revealed (and continues to show the world) everything about the Iraq War that the Bush administration does not want the public to see.

1 videodisc (ca. 86 min.)

MEDIA 10-353

David Halberstam's the fifties. Volume 2, Selling the American way [videorecording] /This episode of The Fifties shows how the invention of television and the perfection of the art of advertising were used in both commerce and politics. 1997

his episode of The Fifties shows how the invention of television and the perfection of the art of advertising were used in both commerce and politics.

1 videocassette (90 min) :

MEDIA. MEDIA 2-3632 2-6175

Deadly persuasion the advertising of alcohol and tobacco 2003

Performer Note: Presenter: Jean Kilbourne Contents: The advertising of tobacco -- The advertising of alcoholJean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep Americans hooked on their dangerous products.

1 videocassette (52 min.)

MEDIA 2-6422

Der Sieg des glaubens der Film von Reichs-Parteitag, 1933 : ein historisches Dokument 2003

Includes scenes of arrival in Nuremberg--welcome by Mayor Willy Liebel in the Festival Hall of the Town Hall--opening of the Party Congress in the Luitpold Hall--review of the Party Leaders in the Zeppelin Meadow--demonstration of the Hitler Youth in the Stadium--parade past the Central Market Square; Hitler and Ernst Roehm stand in an open limousine--review of the SA, SS, and Stahlhelm at the Luitpold Grove (the location of the Monument to the Dead).

1 videodisc (77 min.)

MEDIA 10-245

Don't be a TV television victim 1992

Who owns and controls the media?--The news--Advertising--Gender stereotypes -- Media violence -- Things you can do!Helps viewers think more deeply about the violence, sensationalism, gender stereotypes, and racial prejudices that are all too familiar on TV.

1 videocassette (18 min.) :

MEDIA 2-1956

Dreamworlds 2 desire/sex/power in music video 1995

The author suggests that the image of women in music videos reflects a male adolescent dreamworld. In this world, all women are nymphomaniacs who constantly invite sex with any available male. The author examines the factors which produce this image and questions the effect which many hours of viewing this dreamworld might have on male behavior in the real world. Consists primarily of narration over clips from rock videos.

1 videocassette (ca. 56 min.) :

MEDIA 2-2526

The eye of the dictator 1995

Examines the way Joseph Goebbels, Minister of Propaganda, controlled the work of German film cameramen and how the use of film and particularly the weekly newsreel was used to inform, disinform, and persuade Germany during years of the Nazi regime.

1 videocassette (55 min.)

MEDIA 2-6908

Fahrenheit 9/11 2004

Through actual footage, interviews, and declassified documents, Michael Moore illustrates the connections President Bush has to the royal house of Saud of Saudia Arabia and the bin Laden's, how the president got elected on fraudulent circumstances and then proceeded to blunder through his duties while ignoring warnings of the looming betrayal by his foreign partners. When the treachery hits with the 9/11 attacks, Moore explains how Bush failed to take immediate action to defend the nation.

1 videodisc (122 min.)

MEDIA 10-424

Food advertising of the 70's 1992

Collection of food advertising commercials from the 1970's.

1 videocassette (63 min.) :

MEDIA 2-2774

Golden oldies 1992?

Contains 103 of the funniest and most imaginative foreign television commercials from England, France, Germany, Sweden, Argentina, Canada, Denmark, etc. Vol. 1 (46 min.) covers the years 1968-1980; vol. 2 (54 min.) covers from 1981-1989. Vol. 1 includes the famous "boy in the bathtub" Shiseido soap spot from Japan.

2 videocassettes (100 min.) :

MEDIA. MEDIA 2-2771 cassette 1 2-2772 cassette 2

Hot spots multimedia analyses of political ads 1997

1. Paradigms of politics -- 2. How music and image deliver argument -- 3. Orchestrating politics -- 4. Communicating feeling -- 5. The politics of feelingPolitical advertising studies illustrating how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning in campaign advertisements and electioneering.

1 videocassette (63 min.) :

MEDIA 2-5724

The Iraq campaign 1991 a television history in color 1992

The network storm -- Iraq campaign: the next genocide -- The mother of all commercialsThis video presents a compelling artistic document of the immediate national spirit as promoted and reflected by television during the six weeks of Desert Storm (plus its short-lived afterglow).

1 videocassette (ca. 19 min.) :

MEDIA 2-1373

Killing us softly 3 advertising's image of women 2000

Discusses the manner in which women continue to be portrayed by advertising and the effects this has on their images of themselves.

1 videocassette (34 min.) :

MEDIA. MEDIA MEDIA DANA 2-5034 2-5972 10-114 32

Killing us softly advertising's image of women 1979

Explores the image of women presented by modern advertising. Illustrates with examples the use of women as sex objects and the exploitation of children.

1 videocassette (30 min.) :

MEDIA 2-1279

Leading questions 1994

Discusses how marketers, network executives, and political candidates use polls, surveys, and behavior scans. Describes how sophisticated marketing techniques are used to sell products, shape politics, and soothe the public into feeling good instead of thinking critically.

1 videocassette (60 min.) :

DANA MEDIA 352 2-934

Macprofit 1989

Examines the largest companies on the international fast food market, including the development of their corporate ideology and manufacturing processes in the past thirty years.

1 videocassette (66 min.) :

MEDIA 2-5432

Manos a la obra the story of Operation Bootstrap 1983

A documentary on Puerto Rico's "Operation Bootstrap," an economic development plan undertaken in the 1950s which was to attract U.S. capital and serve as a model for the Americas. Using newsreels, archival photographs, and excerpts from government propaganda films, examines the background and many problematic issues posed by the plan.

1 videocassette (59 min.) :

MEDIA D-133

Marketing winning customers with a workable plan 1989

Leads you through the steps to create a successful marketing plan.

1 videocassette (45 min.) :

DANA 237

Mass media in society 2002

Performer Note: Narrator, David Hartley"The world is quickly becoming saturated with information, entertainment, and advertisements. In this program, academic and industry experts examine the globalization of information exchange, the way in which it has altered the social distance between nations and individuals, and the future of mass media. In the U.S., viewers watch an average of 4.5 hours per day of television, willingly lending their eyes and ears to advertisers. However, the 1990s have seen a growing fragmentation of America into demographically segmented audiences, driven by niche programming and narrow-interest advertising. The enthusiasm for interactive communication is growing, spurred on by the desire for news and entertainment tailored and delivered on demand and the possibilities of one-to-one marketing. Is the concept of mass media on the verge of extinction?"--Container.

1 videodisc (28 min.)

MEDIA 10-276

McLibel two worlds collide 1997

"Struggling to defend themselves in the longest trial in English history, they [Helen Steel and Dave Morris] face infiltration by spies, secret meetings with corporate executives, 40,000 pages of background reading and a visit from Ronald McDonald.... the main issues in the trial - nutrition, animals, advertising, employment, the environment - and the implications for freedom of speech"--Container.

1 videocassette (53 min.) :

MEDIA 2-3622

Media interrupted the dissection of media in American culture : Media's influence on what we buy 2001

Advertising defined -- Power and persuasion -- The celebrity influence -- Beyond advertising -- Becoming a wise consumerPhilosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior.

1 videodisc (20 min.) :

MEDIA 10-130

Merchandising the store as persuasion 2002

Looks at the tactics store owners take to lure in customers and then encourage them to purchase. Learn about store layout, shopping cart sizes, background music, markup, visual displays and more.

1 videocassette (24 min.) :

MEDIA 2-1619

The merchants of cool 2003

Explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents.

1 videodisc (60 min.) :

MEDIA. DANA 10-207 1454

Mexican TV commercials 1991?

Presents 60 Spanish language television ads for American and Spanish products.

1 videocassette (34 min.) :

DANA 669

Mickey Mouse monopoly 2002

Disney's media dominance -- Disney's gender representations -- Disney's race representations -- Disney's commercialization of children's cultureCommentary by Henry A. Giroux, Alvin Poussaint, Justin Lewis, Gail Dines, Diane Levin, Carolyn Newberger, Elizabeth Hadley, Jacqueline Maloney, Jack Shaheen, Deirdre Almeida, Marisa Peralta. Takes a close and critical look at the animated films produced by the Disney Company and the cultural values and assumptions propagated in terms of race, gender and class. Includes contributions from cultural critics, media scholars, child psychologists, educators and children.

1 videodisc (52 min.) :

MEDIA 10-133

Money for nothing behind the bu$ine$$ of pop mu$ic 2001

The music industry -- Radio & MTV: the gatekeepers -- Music, marketing, advertising -- The power of pop musicInterviews with Chuck D, Ani DiFranco, Michael Franti, Kathleen Hanna, Reebee Garofalo, Dave Marsh, Robert W. McChesney. Explains how popular music is produced and marketed and offers an accessible critique of the current state of popular music. Examines the shrinking number of record companies, the centralization of radio station ownership, and the increasing integration of popular music into the advertising and commercial aspects of the consumer market. Also discusses independent bands and record labels.

1 videodisc (78 min) :

MEDIA 10-132

No logo brands, globalization, resistance 2003

Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the resistance arising globally to challenge the hegemony of brands.

1 DVD (42 min. + min. additional footage)

MEDIA 10-211

The overspent American why we want what we don't need 2003

Performer Note: Juliet Schor"In this powerful new video, Juliet Schor scrutinizes what she calls 'the new consumerism'-- a national phenomenon of upscale spending that is shaped and reinforced by a commercially-driven media system. She argues that "keeping up with teh Joneses" is no longer enough for middle and upper-middle class Americans, many of whom become burdened with debilitating debt as they seek to emulate materialsitic TV lifestyles"--Container.

1 videodisc (32 min.)

MEDIA 10-275

Pack of lies the advertising of tobacco 1992

The nicotine industry spends over $3 billion a year promoting addiction to tobacco, especially targeting the young and the powerless. This video, using examples of over 80 ads, and making use of secret corporate documents, is a hard-hitting expose of the advertising strategies of the tobacco industry.

1 videocassette (35 min.) :

MEDIA 2-1777

Packaged foods advertising of the 60's 1992?

Collection of television commercials from the 1960s.

1 videocassette (63 min.) :

MEDIA 2-2773

Packaging the science of temptation 2001

Words on packages are subject to countless government restrictions, but reading words is one of the last things consumers do. Learn how packages use languages that escape regulation.

1 videocassette (20 min.) :

MEDIA 2-1618

Painting and advertising 198-1974

The last in a series one of four programs. British art critic John Berger argues that both the traditional European art painting and modern advertising proceed from the premise that individuals are simply the sum total of what they own, and nothing more.

1 videocassette (30 min.) :

MEDIA 2-2554

Painting and possessions 198-1974

The third in a series of four programs. Presents Berger's view of European oil painting as an expression of the wealth and position of the patrons whose likenesses and property it depicts. The importance of ownership of a painting appeals to the same human drives as does advertizing, and this increases the number and kind of parallels between the two.

1 videocassette (30 min.) :

MEDIA 2-2553

Painting, nudes and women 198-1974

The second in a series of four programs. Examines the difference between nakedness and nudity in painting. Discusses perceptions of women as reflected in painting and advertizing from the point of view of the sex of the viewer and what impact this has on the way women perceive themselves.

1 videocassette (30 min.) :

MEDIA 2-2552

A passion for customers 1987

A lecture and relevant footage on industrial management, marketing, sales and consumer products in America.

1 videocassette (67 min.) :

MEDIA 2-3739

Patently offensive; Porn under siege 1991

As a dominant force in popular entertainment, porn has redefined the image culture. Its iconography has been coopted by music videos, Hollywood films, tv sitcoms, and especially advertising: the most powerful socializing agents in contemporary life. "Patently offensive; Porn under siege" examines pornography in its social and historical context.

1 videocassette (58 min.) :

MEDIA 2-1797

Political advertising of the 60's 1992?

Consists of an assortment of political ads for the election of mayors, senators, governors and the president of the United States with candidates from the Democratic and the Republican Party. Examples include: John F. Kennedy, B. Goldwater, H. Humphrey, R. Nixon, B. Bayh, C. Stokes.

1 videocassette (45 min.) :

MEDIA 2-2770

Political advertising of the 80's 1992?

Contains various political advertisements, including ads for individual candidates and for general political issues. The TV Presidential Campaigns of Reagan/Bush vs Mondale/Ferraro and Bush/Quayle vs Dukakis/Bentsen are covered. There are also spots for Governor Bill Clinton and Senator John Kerry. Furthermore, the controversial "Willie Horton" spot for President Bush and the anti-David Duke for senator spots are also included in this compilation.

1 videocassette (60 min.) :

MEDIA 2-1901

Production notes fast food for thought 1986

"This tape contains several commercials (McDonalds, Schlitz Malt Liquor, Mars Bar, Pepsi, and Pert Plus Shampoo). Each ad is shown recorded at regular speed and then played again at a slower speed along with the artistic director's notes from the advertising agency to the film company describing the look, target audience, actors, setting, actions, etc. for the commercial. The slow-motion segments also identify the ad agency that produced the commercial and its cost."--Container.

1 videocassette (28 min.) :

MEDIA 2-5281

Profits and promises new markets, new challenges 1995

This program looks at the ethical challenges facing major corporations from America, Germany and Japan as they seek to expand into the lesser developed areas of the world.

1 videocassette (57 min.) :

DANA 582

Rich media, poor democracy 2003

Demonstrates how journalism has been compromised by the corporate bosses of conglomerates such as Disney, Viacom and AOL Time Warner to produce a system of news that is high on sensationalism and low on information.

1 videocassette

MEDIA 2-7301

SCAM detector commercial 2000

A sixty-second public service announcement to warn inventors about unscrupulous invention promotion companies.

1 videocassette (1 min.) :

MEDIA 2-6237

Sexual stereotypes in media superman and the bride 2004

This program explores the history of sexual stereotypes as presented in the media. Film clips, television advertisements and sitcoms, and so-called documentaries from the 1940s, 50s, and 60s show men as domineering masters, and women as their doting subordinates. As a classroom teaching tool, the program encourages discussions regarding the media's continuing role in reinforcing sexual stereotypes, as well as the ongoing sexual biases that nurture them.

1 videodisc (35 min.)

MEDIA 10-256

Slim hopes advertising and the obsession with thinness 1995

Impossible beauty -- The waif look -- Constructed bodies -- Food & sex -- Food & control -- The weight loss industry -- Freeing imaginationsExplores the manner in which women are portrayed by advertising with the focus on thinness. Discusses the impact this portrayal has on the self images of women and girls.

1 videocassette (30 min.) :

MEDIA 2-2626

Stale roles and tight buns images of men in advertising 1988

Critiques the image of the male figure as found in advertising. Uses negative stereotypes of men to argue for a well rounded view of issues involving male socialization.

1 videocassette (29 min.) :

MEDIA. MEDIA 2-1794 2-5962

Still killing us softly advertising's image of women 1987

Jean Kilbourne delivers a lecture at Harvard University on the portrayal of women in advertising and the effects it has on women and their self-image.

1 videocassette (30 min.) :

MEDIA. MEDIA 2-1278 2-3282

Taking on the Kennedys 1996

This internal look at the 1994 Congressional election campaigns of Patrick Kennedy and Kevin Vigilante in Rhode Island include media and other appearances and also advertisements. The program shows that the media images and advertisements are much more critical in determining the outcome than the issues or experience of the candidates.

1 videocassette (57 min.) :

MEDIA 2-3041

To new horizons ephemeral films, 1931-1945 1987

In my merry Oldsmobile (1931) -- Master hands (1936) -- We drivers (1936) -- Chevrolet leader news (1936) -- Relax (1937) -- Precisely so (1937) -- Extra (ca. 1938) -- Breakfast pals (ca. 1938) -- Three smart daughters (ca. 1938) -- Oxydol goes into high (1938) -- Round and 'round (1939) -- Back of the mike (1939) -- Leave it to the Roll-Oh (1940) -- Home movies (1940) -- To new horizons (1940) -- Let yourself go (1940) -- Magic in the air (1941) -- To market, to market (1942) -- News sketches by Max Fleischer (ca. 1944-45)"Contains clips from 19 rarely seen motion pictures, leftovers from the golden age of American industry. Most of these films were paid for by large corporations to promote their products. But on a more fundamental level, they were made to sell their sponsors' view of the world"--Container.

1 videocassette (VHS) (60 min.) :

DANA. MEDIA 98 2-536

U. S. golden oldies 199?

This collection consists of some of the best-loved and most memorable television commercials ever created over the past three decades.

1 videocassette (48 min.)

DANA 1554

War feels like war 2003

Documents the lives of reporters and photographers from various countries who got access to the Iraq War. Reveals the addictive nature of modern war reporting.

1 videocassette (59 min.)

MEDIA 2-6819

War spin 2004

In his report, John Kampfner skeptically analyzes the heroic reports of the ambush, capture, and rescue of Private Jessica Lynch, calling them misrepresentations designed to bolster weak support for the Iraq war effort.

1 videodisc (46 min.)

DANA 148

Will success spoil Rock Hunter? 1957

An advertising man persuades a movie star to endorse his lipstick.

3 film reels (94 min.) :

MEDIA. MEDIA. MEDIA 5-781 reel 1 5-782 reel 2 5-783 reel 3

You can't get there from here ephemeral films, 1946-1960 1987

Report to home builders (1946) -- Shy guy (1947) -- Are you popular? (1947) -- Technicolor for industrial films (ca. 1949) -- Meet King Joe (1949) -- Dating : do's and don'ts (1949) -- The last date (1950) -- A date with your family (1950) -- Treasures for the making (1951) -- What to do on a date (1951) -- A young man's fancy (1952) -- Eisenhower for president (1952) -- Mother takes a holiday (1952) -- Sniffles and sneezes (1955) -- Two-Ford freedom (1956) -- Design for dreaming (1956) -- The relaxed wife (1957) -- American look (1958) -- A wonderful world of new Fords (1960)Shows the dark side of America's postwar prosperity in films that promote a cornucopia of consumer goods, provide behavior checks for confused children, and shamelessly relegate women to the role of happy house wife. These films were produced to fulfill a specific commercial or educational purpose.

1 videocassette (60 min.) :

MEDIA 2-535